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ç矩ã§ã¯, growthhackers.comã®ã³ãã¥ããã£ã®æ å ±çºä¿¡å 容.
ã°ããŒã¹ããã¯ã®æ³šæç¹ã¯, PMFã«è³ãåã®ã»ãšãã©ã®ã¹ã¿ãŒãã¢ããã«ã¯ã°ããŒã¹ããã¯ã¯æ©ãããæé©åã«ãªãè«žæªã®æ ¹æºã«ãªãããš. ã©ã¡ãããšãããšå€§äŒæ¥ã®ããŒã±ãã£ã³ã°æŠç¥.
- ð»åã«ã°ããŒã¹ããã¯ã¯ãããªã - FoundX
- ðã¹ã±ãŒã«ããªãããšãããã - ããŒã«ã»ã°ã¬ã¢ã
ã°ããŒã¹ããã¯ã¡ããªã¯ã¹
ã°ããŒã¹ããã¯ã§ãã䜿ãããææš.
é è¡ææš
Lagging Indicator.
éå»ã説æããããã®ææš.
å è¡ææš
Leading Indicator.
æªæ¥ã説æããããã®ææš. é è¡ææšãããå ã«å€åãçŸãããã, é è¡ææšãããéèŠèŠããã.
North Star Metrics
å極æææš.
ååçã«ãããŠã©ãããèŠãŠãçåãæãå極æ, 転ããŠãã®ææšãæ¹åããã°ã°ããŒã¹ã§ãããã£ãäžã€ã®æéèŠKPI.
ããã¯å è¡ææšã§ãã, ããã«æãéèŠãªãã®ã§ãã.
OMTM
æéèŠææš.
one metrics that matters. éèŠãªäžã€ã®æ°å. Lean Analysisã®æžç±ã§äžè¬å.
ã°ããŒã¹ããã¯Concepts
ã°ããŒã¹ããã«ãŒ
ã°ããŒã¹ããã¯ã®å°ãæ. ãšã¯ãã, ã°ããŒã¹ããã¯ã¯ããŒã ã§å®æœããå°è±¡ããã.
ãŸãã¯, growthhackers.comã®ã³ãã¥ããã£ãæã.
GrowthHackers
ã°ããŒã¹ããã¯ã®æ å ±å ±æã³ãã¥ããã£ãšããŠæå.
ðã°ããŒã¹ãšã³ãžã³
ð仮説æ€èšŒãµã€ã¯ã«ã®ã²ãšã€.
AARRR
補åãåžå Žã«æäžããŠããPMFã«è³ããŸã§ã®æé·çãå³ãKPIã®ãã¬ãŒã ã¯ãŒã¯.
ã¢ãŒãšçºé³ãæµ·è³ã®æã声ã«äŒŒãŠããã®ã§æµ·è³ææš(Pirate Metrics)ãšåŒã°ããããšããã.
- Acquisition: æ°èŠãŠãŒã¶ãŒç²åŸ
- Activation: å©çšéå§
- Retention: ç¶ç¶å©çš
- Referral: 玹ä»
- Revenue: åçå
ã°ããŒã¹ããã¯Topics
ð¡ããã«ãŒã»ãã¹ã©ãŒã»ãããã¹ã¿ãŒ
ã¹ã¿ãŒãã¢ããç«ã¡äžãã«å¿ èŠãªä»²éã®ããããããäºäŸ.
- ããã«ãŒ(Hacker)ã¯ãšã³ãžãã¢, éçºè .
- ãã¹ã©ãŒã¯ããžãã¹ã ã£ãããã©ã³ããŒãšã, ä¿ã«å¶æ¥è·. èªæºã¯ããã¹ã«.
- ãããã¹ã¿ãŒã¯ãã¶ã€ããŒ, æŒåºå®¶. ããããŒçãªããªãã¯ã¹ã¿ãŒ.
ð»åã«ã°ããŒã¹ããã¯ã¯ãããªã - FoundX
- FoundX Live! Lecture Thursday 5/14(æš) ãã°ããŒã¹ããã¯ã¯ãããªãã - YouTube
- åã«ã°ããŒã¹ããã¯ã¯ãããªã. by Taka Umada | Medium
åæã®ã¹ã¿ãŒãã¢ããã®äžçªã®æé·ãšã³ãžã³ã¯, ãã€ã©ã«, å£ã³ã, 人ã欲ããããã®ãã€ãããŠããã. ãªã®ã§, ã¯ããã¯ãªãã³ã·ã§ã³ãªããèŠãŠããã°åå.
æ©ãããæé©åã现ããéšåã®æ¹åã¯, ãªãœãŒã¹ãéäžããã¹ãçŠç¹ãããã. ãªãã³ã·ã§ã³ãäžããããã«ã€ã«ã¹ãããšã¯, 5ã€.
- Do thins that donât scale, ã¹ã±ãŒã«ããªãããšããã
- Magic Moment
- Habit
- North Start(OMTM), North Star Metrics
- Speed, ðBMLãµã€ã¯ã«