Info
- title: 圱é¿åã®æŠåš: ãªãã人ã¯åããããã®ã
- en: Influence: The Psychology of Persuasion.
- authors: ãããŒãã»Bã»ãã£ã«ãã£ãŒã(Robert B. Cialdini)
- date:
- publisher:
- url: http://www.amazon.co.jp/dp/
ðãã£ã«ãã£ãŒãã®æ³å
圱é¿åã®æŠåš6ã€ã®ãã¿ãŒã³. Six principles of influence.
CLRASSã®åçãšããã. CLRASSã¯ã¯ã©ããµã¹ãšçºé³.
- C: Cosistency: äžè²«æ§
- L: Liking: 奜æ
- R: Reciprocation: è¿å ±æ§
- A: Authority: æš©åš
- S: Socialproof: 瀟äŒç蚌æ
- S: Scarcity: åžå°æ§
圱é¿åã®æŠåš: äžè²«æ§(Consistency) - 衚æããçŽæãå®ãããšãã
ã³ãããã¡ã³ããšäžè²«æ§, consistency and commitment.
衚æããçŽæãå®ãããšãã.
圱é¿åã®æŠåš: 奜æ - 奜ããªäººã«åæããããªã
奜æ, liking. 奜ããªäººã«åæããããªã.
圱é¿åã®æŠåš: è¿å ±æ§(Reciprocation) - åããæ©ã¯ãè¿ããããªã
è¿å ±æ§, reciprocation. åããæ©ã¯ãè¿ããããªã.
圱é¿åã®æŠåš: æš©åš(Authority) - 人ã¯è©æžãä¿¡é Œãã
æš©åš, authority. è©æžããçµéšãªã©ã®âæš©åšâãæã€è ã«å¯ŸããŠã人ã¯ä¿¡é Œã眮ã.
圱é¿åã®æŠåš: 瀟äŒç蚌æ(SocialProof) - åšå²ã®åãã«å調ããããªã
瀟äŒç蚌æ, social proof. åšå²ã®åãã«å調ããããªã.
圱é¿åã®æŠåš: åžå°æ§(Scarcity) - éããããã®ã»ã©ã欲ãããªã
åžå°æ§, scarcity. éããããã®ã»ã©ã欲ãããªã.
Insights
ð±ãã£ã«ãã£ãŒãã®åŒåžå£±ãå: è¿å ±æ§ã®åç!
ðé¬Œæ» ã®åã®åŒåžã®ããã«, 圱é¿åã®æŠåšãæ¥åžžã§ç¹°ãåºããã.
ãããã®6ã€ã®æŠåšã¯åã§ãã, æ¥ã ã®æŠãã§äœåºŠãäœåºŠãç¹°ãåºããŠããé¡ã®ãã®ãªãã .
ãã¬ã, ãã£ã«ãã£ãŒãã®åŒåžã®äœ¿ãæïŒãšèšãããã.